Fit for Purpose
Dec. 2nd, 2010 09:25 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
threemonkeysFrom time to time I fill out online surveys for a major polling organisation. They reward this by paying me in FlyBuys, which works out well when I'm in the market for an electronic nick nack.
Earlier in the week, I filled out a survey on the effectiveness of power company marketing. I was pretty scathing. I don't like the ads shown and the companies just don't seem to be on the same wavelength as me. In particular the company I get my electricity from have a couple of new ads that really annoy me. Almost enough to send me back to the price comparison site to see if it would be worth changing providers. (The last time I looked, the provider I use was the cheapest for my usage patterns).
So interesting that yesterday I find in my mailbox that my power company has sent me a gift. I wondered if it was tied to the survey but it looks like they are sending this gift to all their customers. This Christchurch based power company has given me a radio designed to be included in an earthquake emergency kit. Prompted I believe by the proportion of people who didn't have a suitable radio during the recent quake in Canterbury. The radio supplied is a good one too - it is am/fm, has a decent speaker and as far as I can tell good reception. It is an ideal size to fit in a pocket and has a belt clip too. It is certainly going in my quake emergency kit (yes I do have one).
The key point here is that this gift has been well thought out - it is useful and fit for purpose. Given my thoughts above about advertising, it makes a nice change. Very encouraging I think.
Earlier in the week, I filled out a survey on the effectiveness of power company marketing. I was pretty scathing. I don't like the ads shown and the companies just don't seem to be on the same wavelength as me. In particular the company I get my electricity from have a couple of new ads that really annoy me. Almost enough to send me back to the price comparison site to see if it would be worth changing providers. (The last time I looked, the provider I use was the cheapest for my usage patterns).
So interesting that yesterday I find in my mailbox that my power company has sent me a gift. I wondered if it was tied to the survey but it looks like they are sending this gift to all their customers. This Christchurch based power company has given me a radio designed to be included in an earthquake emergency kit. Prompted I believe by the proportion of people who didn't have a suitable radio during the recent quake in Canterbury. The radio supplied is a good one too - it is am/fm, has a decent speaker and as far as I can tell good reception. It is an ideal size to fit in a pocket and has a belt clip too. It is certainly going in my quake emergency kit (yes I do have one).
The key point here is that this gift has been well thought out - it is useful and fit for purpose. Given my thoughts above about advertising, it makes a nice change. Very encouraging I think.