Profit Margin

Dick Smiths still sell* electronics components - y'know resistors, capacitors, leds, switches etc. They also sell the blank circuit boards into which you solder those components. Then they will also sell you the soldering iron with which to do that soldering. So why then do they not sell solder? I asked a sales droid - their reply, "yeah, I know, we get a lot of people asking about that". Do you not think there might be a sales opportunity there?!



(* - well, at most of their stores anyway - they do have some shops which only sell home electronics)